by Roberto Robles
Content, keywords, and on-page optimization are vital elements of SEO, but the truth is that if you want to multiply your efforts and really compete in Google search results, you need backlinks.
I’m not going to give you a detailed explanation of why backlinks are important for SEO, as you can probably Google that, so I’ll just give you 3 quick reasons:
🔗 They help increase the authority of your website. And by authority, I don’t mean the metric used by some SEO tools, but how important your website is compared to others from Google’s point of view.
One of the ways Google determines this is by looking at backlinks. If it finds relevant links coming from high authority websites, that will increase your authority.
🔗 They improve your topical relevancy. Both the anchor text and the content of the external website help Google understand what is the main topic of your content, thus helping you rank for your main topic as well as related ones.
🔗 They can increase referral traffic to your website. A backlink puts your website in front of the audience of another website, thus generating relevant referral traffic to your content.
The first thing you need to understand is that backlinks can’t and should not happen overnight, especially if you are just getting started with SEO.
There are exceptions to this, for example, when a PR strategy or a piece of content goes viral, but in general, backlinks happen organically over time.
Here are some suggestions on who you can get backlinks for your website:
Foundational backlinks: This is where you should start if you have a website with little or no backlinks. These are easy to create, and even though some may be no-follow or won’t have huge authority, they can help you get started and increase your domain and topical authority.
Examples: Product Hunt, Indie Hackers, Startup directories, product alternative websites, etc.
💡 KatLinks has the Backlinks Opportunities section, which is a collection of high-quality, easy-to-get backlink opportunities for your website.
Guest posting: Just as the name says, this involves posting content as a guest on someone else’s website. This is one of the best strategies because the backlinks are packaged around nice relevant content which makes the backlinks stronger.
There are a couple of ways to find guest post opportunities. One is to use your network and personal connections to find relevant websites. For example, I’ve connected with other makers on Twitter who are open to exchanging guest posts.
The other option is to do guest post outreach. This requires knowing how to get the contact info from relevant websites and sending cold emails. Check out this guide if you want to learn more about this.
Create shareable resources: Another great way to get backlinks is by creating resources that people can share on their own website, that include a link back to the source (you). This can be done with infographics, slides, widgets, polls, checklists, and even high-quality blog content that people would want to reference and link back to.
My friend Gene from gene.design shared a really cool idea in his newsletter about using free photo stock websites to generate backlinks and referral traffic by posting photos that are relevant to your target audience.
Thinks you should avoid:
There are many more backlinks strategies, so I encourage you to do your research, learn as much as you can, and find the best options for you.
Are there any specific topics you would want me to cover in the coming weeks? DM me on Twitter and let me know!
As we discussed in last week’s newsletter, before you start writing content, you need to figure out which keywords you are going to focus on. But even before that, you need to come up with content ideas based on what your audience wants to read.
Coming up with new content ideas on a regular basis can be a little frustrating unless you can get a little help. This brings us to this week’s SaaS showcase.
Tweet Hunter is a Twitter growth tool that uses AI to help you discover what topics you should tweet about. You can select any topic and it will automatically suggest high-performing tweets that you can use for inspiration.
Although this is not a content marketing tool, it is a content analysis tool that can very easily help you identify what topics are getting more engagement, which can serve as an endless source of blog content ideas.
If you want to rank higher on Google, make sure to include backlinks in your SEO strategy. Start with foundational backlinks and move up from there.
If you found value in reading this, please consider sharing it with your friends and also on social media 🙏
If you haven’t done so already, I would love it if you tried out KatLinks, the SEO Tool for Makers. Start your free trial!